Tastings 3.0.10

With Tastings, wine, spirits, and beer brands have the opportunity to organize off-premise sampling events aimed at increasing brand awareness and driving conversions.

Tastings is a comprehensive execution tool that equips staff with essential information both before, during, and after a sampling event. Employees gather demographic details, competitor insights, sampling results, and conversion metrics that are then validated by store managers. By uploading this data onto the Tastings web portal, brand managers gain access to actionable insights to enhance future events.

Tastings is a component of the Overproof product suite, which stands as the premier AI-powered business intelligence and strategic planning platform within the beverage alcohol industry.